Dr James B Byrd
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    « Email Advertising-Is It Dead? | Main

    The Special Uses Of Autoresponders For Internet Marketing

    If you've reached the point of exhaustion trying to keep up with answering with answering the mountain of emails that threatens to bury you alive every single day, you're ready to learn about auto-responders.

    The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough
    people to constantly monitor incoming emails (while they're eating up your revenue), you have a problem. The good news is an auto-responder is an inexpensive - or even free -
    method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

    Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website - for free!However, if you spend all your working hours answeringthese emails, how are you supposed to run your business?The answer is simple: use auto-responders. Auto-respondersare programs that automatically respond to your emails without you so much as having to click on your mouse.

    There are a number of good reasons why you need anauto-responder besides just answering your email. Forexample, auto-responders can be used if you need a way tosend information about your services or products, pricelists, or if there are repeated questions asked acrosslarge numbers of emails. Maybe you want to offer your sitevisitors a specialbonus of some kind, such as advice or relevant articles. All of this can be handled by an auto-responder. Additionally, you can advertise yourbusiness and then build stable relationships with your customers by using auto-responders.

    Auto-responder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company's server. This kind of script may
    use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The
    message is sent to a particular script or email address.

    Some auto-responders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval
    of time. For example, you can set your auto-responder to send out a new message every day for as long a period as you desire.

    There are numerous companies who offer auto-responders. Your website hosting company often provides auto-responders as a free service. If this is not the case with your web hosting company, there are numerous companieswho offer this service for a small fee, or free of charge,providing you attach an advertisement for their company toyour emails.

    To personalize your auto-responder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message. It's a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product
    is needed.

    You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of
    course, like everything in life, there are some rules and guidelines to creating a personal signature.

    Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your
    text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a
    short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.

    Another specialized use of auto-responders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert
    and that precisely targets your potential customers.Once you have carefully chosen your subject, divide it intoa number of different sub-topics. Then offer your sitevisitor a free 10 or 15 day course, each day offering a different sub-topic. The first topic should always be a
    welcome message to your site visitor and an explanation about what is to follow. Your explanation should be enticing, getting the point across that you are offering free, quality information that your target audience willfind of great value.

    With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on. Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more.
    Otherwise, you may lose them in the very beginning.

    Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or
    editor if necessary, you must transfer your text to your auto-responder.

    There are a number of auto-responders you can use. Try http:/www.getresponse.com, or http://www.Aweber.com Or go onto Google and you will find a long list of autoresponder companies. Then sign-up for your chosen auto-responder. Once you do,you will receive instruction as how to set it up and transfer your text.

    Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain different email addresses for different contact requests.For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It's a good idea to set up one for the owner, such as you@yourdomain.com. This presents you in a personal, approachable light and insures that direct contact is provided.

    Auto-responders are an effective and powerful internet marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially,an auto-responser allows you to automate part of your
    marketing campaign. For a successful internet marketing, automation of the marketing piece is the key.

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