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    Wednesday
    Feb132008

    Three Inner Secrets Of Internet Success

    ===================================

    Three Inner Secrets of Internet Success

    By Yanik Silver
    www.SurefireMarketing.com

    ===================================
    In only a few short months I've achieved the ultimate
    Internet "fantasy" of making a lot of money from a simple
    (almost primitive) web site that runs itself virtually on
    complete autopilot. Starting from scratch I banked over
    $51,351.94 my first 6 1/2 months online, just working part-
    time out of the corner of my living room.

    Now today at age 31, I've gone on to earn over 7-figures.

    How did I go from a standing start to banking mega
    profits?

    To do that, what I think you really need are these inner
    secrets to mega internet success. This has nothing to do
    with search engines, pay-per-clicks. It doesn't have
    anything to do with any of the tactical stuff. It's all a
    lot of stuff that goes on in your head.

    * Secret #1: Cheerful Expectancy *

    One of my biggest mentors is Earl Nightingale. He passed
    away several years ago but you need to get everything he
    recorded at Nightingale.com. He has a program called "Lead
    The Field" and "The Strangest Secret." Just listen to
    that thing over and over again. He talks about cheerful
    expectancy.

    There's a big difference between having expectancy versus
    hoping or wishing something is going to occur. When you
    have that cheerful expectancy, you know it's going to
    occur. And that doesn't just come from being
    "Pollyannaish" or having rose-colored glasses.

    It comes from having knowledge. And you get that
    knowledge from studying in your field whatever it is. It
    could be Internet marketing or it could be neurology. That
    means reading, studying and buying everything and
    absolutely immersing yourself in it.

    I learned from Earl Nightingale that if you want to be an
    expert, you spend an hour a day reading on whatever
    subject that you're interested in, that you want to be an
    expert on. So I said, "Well, what would happen if I read
    for three hours a day?"

    I just started learning as much as I possibly could, and
    that knowledge gives you the confidence to know that you
    have that positive expectancy. Your expectations determine
    your results.

    * Secret #2: Do one proactive thing a day *

    You don't need to do 100 things a day. Just get that one
    proactive thing a day. So each little brick builds a big
    wall for you. Trust me it's easy to be overwhelmed with
    hundreds of tasks. You're like, "Oh, we need to do e-zine
    ads and free-for-alls and pay-per-click search engines,
    and I need to do all this other stuff." Ahhhhhhhhhhh!

    But just relax and do one task a day.

    Your action will create more and more and more action for
    you. You simply need to make a commitment to do one
    proactive thing a day no matter what. Even if you're dead
    tired and worked a 14-hour day - come home and mail one
    letter or send out one joint venture proposal. I'm telling
    you - just these little tiny proactive things will have an
    immense impact.

    Most everyone has heard of the '80/20 rule' or the Pareto
    Principle. It says that 20% of your actions produce 80% of
    your results, and the other way around. 80% of your work
    only creates 20% of your results.

    So go back and look where your successes came from, and I
    know that they're from a tiny little group of actions. So
    if you just get that one proactive thing a day (from the
    20% group) that is going to propel you further, that's
    going to bring you to where you want to be.

    Make it a point to focus on those "20% activities". In
    Stephen Covey's famous work "7 Habits of Highly Effective
    People" he calls these activities "important but not
    urgent".

    One of my Apprentices, Peter Woodhead, from the UK is a
    perfect example of simply doing one proactive thing a day.
    A lot of Apprentices bolted out of the gate during our one
    year program but Peter was an Internet newbie and he also
    had a full time job so he was a bit slower getting
    started. However, he took my advice and simply managed to
    do one proactive thing every single day. No matter how big
    or how small. It could be writing one autoresponder
    message or it might have been writing 50 headlines. No
    matter the day - Peter was moving ahead. And not
    surprisingly his project was completed before many of the
    other Apprentices were finished.

    * Secret #3: Decision *

    This is such a big point. A lot of people have so many
    problems with decision. That's because they don't like it
    because it cuts off other options. But frankly that's
    exactly what you want. You want to cut off other options.

    One of our top apprentices, Cindy Kappler, WebAdMagic.com,
    had no other option but to succeed because she quit her
    job. Now I'm not encouraging you to do that if you still
    have a real job but it does prove if you cut off your
    options, you're much more motivated. Successful people
    make decisions quickly.

    There's a magic of attraction when you make your decision.
    However, when you're hemming and hawing, you don't
    experience this magic. I don't want to get into too much
    woo-woo or metaphysical or spiritual stuff.

    But there's this magic of attraction. I can't even
    explain it. When you set your mind up that you're going
    to do this, all of a sudden, at the next dinner party
    you're attending you meet somebody that can help you get
    to where you want to go. Is that luck or is that
    something else?

    I don't think it's luck.

    It's like once the decision is made your mind is tuned
    into the solution and all kinds of 'freaky' coincidences
    and occurrences happen.

    And that brings me to another important point about
    decisions - fail quickly. Don't be afraid of failure. A
    lot of people are so afraid of screwing up, or making a
    mistake that they are forever frozen. Who the hell cares?
    Screw up quickly! I screw up all the time. And you want
    to fail quickly.

    That's the great part about the Internet. You want to go
    out there and find out if your dumb idea is going to work
    right away. You can do it in days instead of months.
    Sometimes hours and if it doesn't work, you move on. You
    say, "Next!"

    Look, I know a lot of people who are working on their
    products for the last two, three, four years. Get the
    damned thing out! You just make it better as you go
    along.

    InstantSalesLetters.com, our first product was not where it
    is now. We've added a ton of stuff to it and made it
    better. But I just wanted to see if the thing was going
    to sell.

    It wasn't complete and utter rubbish, as my British
    friends say, but it was enough that it made the point. It
    found out if there was a marketplace for it. So find out.

    Some people like to go around at dinner parties and so on
    and say, "I'm writing a book. I've been writing a book
    for five years. I'm an author."

    Uh huh...

    I can show you 6 different ways to have your book done in
    days. It's a cop-out and complete B.S. Bottom line - make
    the decision to get the product out there. See what
    happens and fail quickly.

    Now get out there and do it!

    (c) Surefire Marketing, Inc.

    ==========================================================
    Yanik Silver is recognized as the leading expert on
    creating automatic, moneymaking websites...and he still
    doesn't know how to put up a website.

    He is the author, co-author or creator of several best-
    selling online marketing books and tools, including his
    quickest and easiest way to create a product to sell -
    http://www.UltimateCopywritingWorkshop.com/?51965
    ==========================================================
    Tuesday
    Feb122008

    How To Increase Your Online Home Based Residual Income Opportunities

    Finding home based business programs that propel you to the fast track for seemingly unlimited earning capacities seems simple, but increasing your online Home business residual income opportunities takes a bit of comtemplation and just a dash of knowledge. Imagine the possibilities associated with not only growing your steady cash flow potential, but also cultivating a vibrant residual system that will pay you long after your direct involvement in a deal or transaction has been paid!

    In the beginning, it is important to realize that any online home based business which promises you to make money while you sleep, get rich in 30 days, and become a millionaire in 6 months doing this line of work is lying to you and really trying get you to pay more than the up front cost of $19.99 in an effort to sell you a secret formula that allegedly will make all of your dreams come true. Think about it! If there truly was such a unknown formula or plan, the person in possession of it would not be hawking it on a "sorry" website using stock graphics.

    The only way to increase your online home based business residual income opportunities is through consistant effort with a plan and a purpose. First,begin by building a website that is user-friendly as well as search engine friendly. Then you can use it to promote the product you have decided to sell. Conversely, you also have the option of signing up with a multi level marketing (MLM) company which will not only build you a website already populated with all the links you need and commerce tools you will require, but the company will even hold the product for you in their warehouse pending the sales!

    In order to maximize your income potential and begin your journey to residual income,you must recruit other individuals to do the same thing. Invest your time in training them, helping them to build an online presence. You will also have to coach and encourage them as needed. By doing this,you will be rewarded with a small percentage of their overall profits, that will continue to flow long after your training and coaching of this individual will cease. Above all that, if you sign up with a MLM company that has a generous pay plan, you will find that the people they recruit will also pay a small percentage of their profits to you. By becoming a successful recruiter who finds, grooms, and then turns out other successful recruiters, you are on the fast track to making some serious residual income!

    Self promotion and careful investigation in choosing a product and company are key components to increasing your online home based business opportunity residual income. Home based business opportunities with faddish products, companies with bad reputations or a less than generous reward and compensation plan structure will rarely attract others either as customers or potential prospects. Also, you must ensure that the market is not overly saturated with the product you are promoting or otherwise even the best developed plan is doomed to fail.
    Tuesday
    Feb122008

    Keywords- The Best Tactic To Use In Online Business

    There are a number of different tactics that people use in their online businesses, but the one thing that unites all of these tactics are keywords. All successful online businesses today use keywords as a tactic. Keywords determine almost everything imaginable on the internet and that is exactly why keywords are the best tactic to use in the land of online internet marketing and home based business online.

    Importance

    The primary importance of keywords are their relationship to search engines. How many times have you been interested in researching a specific idea or fact and went searching online in a search engine like Google, Yahoo or MSN? If you are like most people that have used the internet, the answer is quite often. Some people may exclusively search online encyclopaedias and other products but, at the same time most of the people will use search engines to explore the internet and this amounts to hundreds of millions of people conducting billions of searches each day.

    The keywords that you use on your website are going to be the keywords that they put into the search engines. if you perform the keyword placement correctly, and which ultimately means that keywords are directly linked to search engine success and this is exactly why they are so important in the grand scheme of things.

    Plan of Attack

    Having a plan of attack for your keywords when you set up your website is always necessary. The best way to devise a plan of attack is to catalogue keywords directly related to the website that you are building. For example, a website on Slim-Fast would greatly benefit from keywords like "weight loss", "diet" and "diet drink". Once you have a list of very obvious keywords, your goal is then to run those keywords through keyword tools and figure out what people have been searching for in relation to those words and compile a list of keywords in this way. Then, come up with synonyms and search for the synonyms. It is a good idea to have at least 100 keywords for a website before you formulate your plan of attack. Going through this process will ensure that you probably end up with a lot more.

    Search Engine Optimization

    The core plan of attack has to focus on getting those keywords into places on your website where they will attract the interest of the search engines.The process of doing this is known as search engine optimization(SEO). Search engine optimization essentially means placing important keywords into the titles and sub-titles of the website pages that you have and making sure that keywords are sprinkled throughout the text in appropriate percentages. All of this is very difficult to master but the basics are easy to learn. If you are designing a website, learning the basics of search engine optimization is a must.

    James B Byrd
    Monday
    Feb112008

    How And Where Do You Advertise Your Lead Capture Page? 


    The first question most of you will probably ask is...


    "What's a lead capture page?"


    I'll give a very quick short definition.  I have written other articles that will explain what a lead capture page is in much greater detail.  Basically a lead capture page is a simple, one page website that will showcase all or a few key points about your business opportunity and/or products.  Obviously a lead capture page has a web form located on the page that will allow a visitor to enter their contact details if they would like some more information.


    When someone submits their information to your lead capture page you'll have a fresh, real-time prospect in your email inbox and they will be waiting for you to contact them about your business.  This is someone who has requested information about your specific business or product and this makes for some super high quality leads.


    The one major problem facing nearly every home based business person especially those not savvy with online marketing is that they just don't know how or where to advertise their lead capture pages to generate consistent and positive results.  Having your own personal lead generation campaigns is obviously an extremely desirable marketing approach but without the "advertising" portion of the equation you're still going to be left high and dry with a great lead capture page and absolutely zero fresh leads.


    This article will explain a few different lead capture page advertising methods that you can employ into your lead generation campaigns.  Hopefully these ideas will get your own creativity churning along as there truly is no limit to where and how you can advertise these pages so long as you don't use SPAM.


    If you're serious about promoting a lead capture page you need to have your own domain name which you can easily forward to your lead capture page just like you would forward your home phone to your cell phone.  Visitors can type in your web address (domain name) and they will end up directly on your lead capture page.  This is essential for a long term campaign across multiple marketing venues.  You want something short, snappy and extremely easy to remember.


    To run any successful lead generation campaign you need a plan! Seriously... How does that old saying go?  "If you fail to plan - you plan to fail!"  Part of the careful planning you'll need to undertake before promoting your lead capture page is going to be WHO your target market is and HOW you can word your lead capture page to attract that specific type of prospect.  Next and even more important is WHERE you are going to advertise to find these golden prospects.  Target marketing is a wonderful thing for the savvy marketing person ... With the right advertising platform your identified "target market" could produce you a very significant stream of real-time self generated leads of a quality that will NEVER be matched by any of the lead retailers.


    So your first step in determining where you want to advertise would be to figure out WHERE prospects interested in your product or opportunity may be lurking and I can assure it's many more places than you or I could possibly think up in a short while.  You're not looking to pick a winner every time.  This is "marketing" and it's never clean cut and dry you may go through some trial and error  and run a few different ads to discover WHERE your honey hole full of prospects may be but once you do in fact find them you'll be laughing all the way to the bank!


    Now that we have some of the hard stuff out of the way I'll provide you with a few advertising resources and ideas that you may find quite useful and productive.


    #1.  Rent-A-List.Com  - This is a company that specializes in Spam-Free online mailing lists.  There are over 50 targeted categories for an advertiser to choose from and their lists comprise of millions of members.  What I really like Rent-A-List for is that they offer several low priced packages that are absolutely perfect for doing a test run of your lead capture page.  You can get started with a basic campaign to your targeted category for less than $30.  This will serve as an effective test of your lead capture page advertising copy.  If you can generate some response with small targeted email blast than you can feel fairly confident in making a larger advertising spend with similar "targeted" services.  This little resource could save you hundreds or thousands of dollars if you use it first to determine the effectiveness of your ad.  Remember... This is "marketing"  there are no guarantees and we need to use all the tricks and tactics we can to tip the odds into our favor.  Testing is one of the successful lead generators secret weapons.


    #2.  Local Publications (Magazines, Newsletters And Newspapers) - Nearly every city or town in North America will have several locally run print publications that can be an advertisers dream come true if you go about using them in the right way.  It could be your community newspaper, a local magazine, a local newsletter or even the coffee news which I am sure many of you have picked up and read before. 


    These are all excellent places to run an ad with your lead capture page link inside.  Most local publications are not as widely read as some of the bigger publications you'll find such as USA Today and the Wall Street Journal but there is one thing you can be sure of when you run your ad locally.  You won't be competing in a paper that has THOUSANDS of other ads all trying to grab the readers attention at the same time.  Unless you have a masterfully crafted advertisement that you have tested and proven to work most of these bigger papers are going to be a waste of your time and your hard earned money.  The smaller publications you will be competing against far fewer ads and thus you'll have a much stronger opportunity to have the people you're really looking for actually notice, read your advertisement and ultimately respond by filling out your lead capture form.


    #3.  Online Magazines or E-zines - This is an incredibly strong method of online marketing if you can find the publications that are best suited to your product or opportunity.  Obviously if you're promoting a health & wellness opportunity you should be looking for related e-zines.  You probably wouldn't get a great response advertising a health & wellness opportunity to an e-zine that targets financial investors.  This is just common sense.  You need to get your lead capture page in front of the people who are most likely to respond.  Think "Targeted" if you do some simple searches on Google for the term "E-zine Directory" you will find a wealth of different e-zines available to you comprising millions upon millions of subscribers around the globe. 


    E-zine ads are usually very affordably priced but ultimately it will depend on how many readers the e-zine has, where your ad is placed and how long your copy is.  Expect to spend anywhere between $25 - $400 for an E-zine campaign.  The traffic that will come from a campaign like this will usually peak on the first or second day of the publication being sent out. 


    You can then expect a trickle of traffic and leads over the next few days and then it will most likely slow to a stop and you can go ahead and calculate your statistics and figure out if your ad was profitable or if it could be changed to perform a little better next time.  Always measure your lead generation success.


    #4.  Pay-Per-Click Search Engines - The mere thought of search engine promotion scares all but the most hardcore of self lead generation marketers.  I'll admit... When I first started playing with "Pay-Per-Click" I was kind of scared too.


    You See... "Pay-Per-Click" works just like that.  You will pay your set bid amount anytime someone clicks on your ad regardless if they fill out your lead capture form or not.  The real beauty in Pay-Per-Click advertising lies in the fact that you can basically buy your search engine ranking for any given keyword you may want people to find you with.  This is much different than getting what's referred to as a natural or organic search engine listing which can take months if not years to attain and they are not fully in your control.  


    Pay-Per-Click is not for the raw lead generation beginner unless you like to learn things through trial and error and you have a decent budget to work with.  This form of advertising can quickly eat your marketing funds if you play the game wrong.  I have written several articles on Pay-Per-Click lead generation and I would spend some time reading them to get a better handle on this form of advertising before you dive right in.  


    With that said... When you hit the lead vein with search engine marketing you will have hit the mother load of golden leads.  Where else can you reach potential prospects at the exact moment and time they were searching for what you have to offer?  The answer is you can't and this is precisely why search engine marketing is such a powerful and productive form of advertising when you know what you are doing.


    Some great pay-per-click search engines you could advertise on are.


    1.  Google Adwords - My Favorite.


    2.  Overture/Yahoo Search Marketing


    3.  BidClix.Com


    4. Snap.Com


    As mentioned earlier I would seriously invest the time to read up on and seek professional advice when you are considering any search marketing campaign.  It would really suck to see someone burn up their entire marketing budget with a method that's proven to work and they just didn't implement it properly or effectively.  Dealing with a pro could make all the difference for you.


    #5.  Shameless Self Promotion - That's right.  Shameless self promotion can do plenty for your lead generation campaign if you practice this proven method of marketing.  Your lead capture page link should be on every single piece of marketing material that leaves your home office.  I would place my lead capture page link on my business cards, my brochures even my answering machine message just for kicks.  Anywhere and everywhere you can place your link will only benefit you in the long run.  Exposure is everything in marketing.  If you don't put it out there...


    How will prospects ever find you?


    Carl Sorensen is the owner of http://www.ezleadcapture.com He provides a valuable service to network marketers or direct sales people who are looking to generate their own leads via online or offline advertising. You'll need lead capture pages if you plan on generating any leads and Carl has your solution.

    Monday
    Feb112008

    Easy Profit Tactics